Welcome to Willow Wood

Welcome to the creative home of Traci Rogers.

Artist Illustrator Designer Storyteller

Willow Wood is where stories take root and imagination finds its way home. Here you’ll discover children’s books, illustration, thoughtful design, and a world where brave hearts, curious creatures, and gentle adventures grow together.

The Guardian of Willow Wood holding a glowing lantern

Branding for businesses of every size

A place where your ideas can finally look the way you imagined them.

Every dream deserves to look as professional as the passion behind it.

Small businesses, dreamers, authors, nonprofits, artists, and creators deserve thoughtful, beautiful design without feeling priced out of the room.

Every project I create is built from scratch, thoughtfully designed around your story, your goals, and your vision. Whether you need one memorable logo or a complete visual identity, we’ll create something you’ll be proud to share.

Tell me about your project

For the Dreamers.

Small businesses Authors Artists Makers Nonprofits Side hustles that became real Big ideas that started on a napkin

This is your place.

Ways We Can Work Together

Here’s how we can create something together.

No pressure. No one-size-fits-all sales pitch. Just thoughtful work built around what you actually need.

Logo Design

A custom logo created to tell your story, make a strong first impression, and give you a brand mark you are proud to share.

Ask about a logo

Brand Identity

A cohesive visual identity with logo variations, colors, typography, and the pieces needed to make your business feel complete.

Build my brand

Custom Illustration & Design

Book covers, illustrations, merchandise, invitations, social graphics, print pieces, and wonderfully original ideas.

Start a custom project

Original Artwork

Original paintings, available works, commissions, and selected portfolio pieces shaped by imagination, emotion, and curiosity.

Ask about artwork

Why Work With Me?

Quality first. Always.

  • Every project is custom.
  • Every business deserves beautiful branding, regardless of budget.
  • Collaboration creates the strongest work.
  • I do not stop at “good enough.”
I don’t put my name on something I’m not proud of.

I do not count ideas like a meter running. We will refine the work together until it feels right, because the finished piece carries your story and my name.

Original Artwork

Underdogs, oddities, color, and stories.

Some pieces are available to purchase. Others remain here as part of my portfolio because the work still matters, even when it is no longer for sale.

Colorful expressive skull and butterflies artwork by Traci Rogers
Portfolio Piece

Relief

One of my favorite original works. No longer available, but forever part of the story of my art.

Looking for a custom painting or wondering whether a piece is available?

Contact me about artwork

Your idea deserves room to grow

Let’s Create Something You’re Proud Of

Whether you’re launching your very first business, refreshing an existing brand, looking for original artwork, or dreaming up something completely unique, I’d love to hear your ideas.

Every project begins with a conversation. I’ll take the time to learn about your story, your goals, and what makes your vision uniquely yours.

I don’t put my name on something I’m not proud of, and I want you to feel exactly the same way about what we create together.
✨ Start the Conversation

Personalized art, drawn by hand

A name made just for them.

Each one-of-a-kind name artwork is hand drawn with professional Prismacolor pencils and designed around the child’s favorite colors, creatures, characters, or interests.

Custom Name Art

Your child’s name, turned into an original work of art.

Tell me the name and the theme they love. I’ll create an original piece made especially for them.

  • Original hand-drawn artwork
  • Professional Prismacolor pencils on artist paper
  • Certificate of Authenticity included
  • Free U.S. shipping
$30

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Books & gentle adventures

Stories from Willow Wood

An open book overflowing with colorful flowers and leaves

Use the arrows or dots to browse published books and stories coming soon.

Meet the Brave Bunch

Four friends. Four strengths. One forest that needs them all.

Toby, Robin, Max, and Olive each lead with a different kind of bravery. Together, they turn obstacles into paths and difference into possibility.

Toby character card
Robin character card
Max character card
Olive character card

The Spiders of Willow Wood

Different threads. One beautiful web.

These spider friends bring humor, tenderness, imagination, and courage into Willow Wood.

Daisy spider

Daisy

An anxious sweetheart who grows through calm, kindness, and quiet courage.

Marley spider

Marley

A thoughtful learner whose love for knowledge keeps shining, even when words tangle.

Leo spider

Leo

A movement-based communicator who dances feelings into bright, beautiful color.

Hendrix spider

Hendrix

A creative rocker who reminds the forest that even loud hearts need gentle days.

Ziggy spider

Ziggy

A big-energy dreamer with wild ideas, quick sparks, and a heart full of hugs.

Coming Soon

Caity the Quiet Spider Saves the Day

Caity shows children that communication can be quiet, physical, visual, tender, and still deeply powerful. Her story gives space to the child who feels everything, notices everything, and deserves to be understood exactly as they are.

Caity the Quiet Spider Saves the Day book cover

Play in Willow Wood

Willow Wood Memory Match

Flip the cards, find each matching pair, and help the friends of Willow Wood restore their forest memories.

Choose a level:
Level: Easy Moves: 0 Matches: 0/6

Click a card to begin. The forest is waiting. 🌿

Traci Rogers

Meet the Artist

The storyteller behind Willow Wood.

I believe stories can become safe places. I create whimsical worlds filled with kindness, courage, curious creatures, and quiet magic. Willow Wood began as an idea, then grew into a place where underdogs matter, spiders are friends, bravery lives in small moments, and imagination always has room to bloom.

Whether I’m illustrating a children’s book, designing a brand, or building something entirely new, every project begins with the same hope: that someone feels a little more seen when they leave than when they arrived.

Email Traci